Zara vs H&M Sizing

Zara and H&M both use European sizing, but they fit quite differently. Zara is known for running slim with a tailored European cut, while H&M offers a more relaxed and inclusive fit. In practice, many shoppers wear one size larger at Zara than at H&M. This is most noticeable in structured items like blazers, dress pants and fitted dresses. For casual items like t-shirts and knitwear, the difference is smaller. Both brands use the same EU size numbers for jeans, but Zara's taper is more aggressive. Shoes are comparable in sizing between the two. Our converter shows your size at both stores side by side so you can compare. If you're shopping both brands for the same outfit, knowing this fit difference helps you order the right size from each.