H&M Size Guide Converter

H&M is one of the world's largest fashion retailers and uses European sizing conventions. While H&M is generally considered true to size compared to other fast-fashion brands, their slim-cut and fitted items often feel tighter than expected. Their jeans use EU waist numbers, their tops follow standard EU letter sizing, and their shoes use the EU numbering system. Our converter translates your familiar US size to the correct H&M equivalent across every category — tops, jeans, shoes and swimwear for women, men and kids. H&M also offers petite, tall and plus ranges with slightly different fit profiles. For the most reliable results, combine our size conversion with H&M's own online fit guide. Enter your usual size above and shop with confidence.