H&M Women's Size Guide

H&M women's sizing is generally considered more consistent than other fast-fashion brands, but their European size conventions can still confuse US shoppers. H&M tops follow EU letter sizing that closely matches US sizes, though fitted styles run slightly small. Their jeans use EU number sizing — an H&M 38 corresponds to a US 28 waist — and tend to be true to size with a slight stretch. H&M shoes use EU sizing and are available in whole sizes only, so half-size shoppers should round up. Our converter translates your standard US women's size to H&M's system across tops, jeans, shoes and swimwear. H&M also offers Divided, Premium and Studio lines that may fit differently, so checking the specific collection's sizing notes is always worthwhile.