Asian Size Chart Explained

If you've ever ordered clothing from an Asian retailer and received something two sizes too small, you're not alone. Asian sizing runs smaller because the size charts are built on different body measurement standards. Chinese sizing, used by Shein, Temu and AliExpress, is based on the average Chinese body frame, which is slimmer and shorter than the average Western body. The difference is typically one to three sizes depending on the retailer and category. European brands like Zara and H&M use EU sizing which is closer to US sizes but still uses a different numbering system. Our converter bridges all these systems. Understanding why the sizes differ helps you shop with confidence rather than frustration. The key takeaway is that Asian sizing isn't wrong — it's just built for a different baseline body type.